"Business must change its perspective and its propaganda, which has successfully portrayed the idea of "limits" as a pejorative concept. Limits and prosperity are intimately linked. Respecting limits means respecting the fact that the world and its minutiae are diverse beyond our comprehension and highly organized for their own ends, and that all facets connect in ways which are sometimes obvious, and at other times mysterious and complex. If our economy is "limited" by inclusion as part of the greater closed system of nature, those limits are no more necessarily constricting to a sound economy than a blank canvas was to Cézanne or a flute to Jean-Pierre Rampal. The natural world of sunlight, rainfall, and photosynthesis, of topsoil and coral reefs, of raptor birds and tropical fishes, of stamens and pistils and genes is a limit which can be circumvented only at the cost of the world itself. It is precisely in the discipline imposed by the limitations of nature that we discover and imagine our lives. It is only in the fullest context of the world as it is presented to us, and not as we manipulate it, that we may celebrate our humanity and create true prosperity. Such perspectives can lead us to a very different type of economy and way of doing business, one that will be healthier for all species, not only the butterfly and the owl, but our own."
Paul Hawken, The Ecology of Commerce. A Declaration of Sustainability. (Chapter "The death of birth").