"Government, business, and environmental organization cannot create a sustainable society. It will only come about through the accumulated effects of daily acts of billions of eager participants. Some think humans are predatory by nature. I cast my vote with those who feel humans take the shape of their culture, and that shifts in culture can occur in rare moments with remarkable speed and vigor. Good design can release humankind from its neurotic relationship to absurd acts of destruction, and aim it toward a destiny that is far more «realistic» and enduring. The urge to create beauty is an untapped power, and it exists in commerce as well as in society."
Paul Hawken, The Ecology of Commerce. A Declaration of Sustainability.