Tuesday, December 16, 2008

Sustainability has to be a choice

"We must keep remembering that complex global problems can be solved by collective global goal setting, reliance on scientific evidence, mobilization of technology, and most crucially, thinking ahead. We will have to appreciate, with urgency, that the ecological challenges will not solve themselves in a "self-organizing" manner. Markets, we have emphasized, won't do the job by themselves. Social norms do not suffice. Governments are often cruelly short-sighted. Sustainability has to be a choice, a choice of a global society that thinks ahead and acts in unaccustomed harmony."

Jeffrey Sachs, Common Wealth, Economics for a crowded planet, chapter "The anthropocene".

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